Facebook’s obscure App-Naming

Seems like the folks over at Facebook seem not to be quite the creative ones when it comes to naming their apps: Last year they published an app called Paper. Of course, there was already an extremely well known app since a very long time back then already. Also called Paper.

Yesterday, Instagram – which was famously bought by Facebook and in my opinion started the crazy run for the billions when buying small software shops – released an app called Layout. Of course again, there was already a well known app called Layout which was nominated to the Best of 2012 list by Apple.

With Paper at least the apps had a completely different functionality. But Layout does exactly the same, no matter which one you choose. I think a huge corporation like Facebook should be a little more classy and at least try to think of some new and own name instead of piggybacking on the success of small companies that showed what innovation and good craftsmanship looks like. In my eyes it’s just stealing.